Buying fine jewelry can be confusing, especially on-line. So to help you, we'd like to offer a few statements about the way Jewelry Express operates. And one suggestion.
There are several competing scales on which gemstones are graded. While there is no government standard,
one of the most popular criteria for evaluating the stones used in most jewelry is a system that was established by the
American Gem Society.
The American Gem Society was established in 1934 by a select group of
independent jewelers and Robert M. Shipley, founder of the prestigious school
of gemology, the Gemological Institute of America (GIA).
It was their vision to create an association dedicated to setting and
maintaining the highest possible standards of business ethics and
professionalism in the jewelry industry. Today, American Gem Society members
continue their dedication to ethics, knowledge, and consumer protection.
Their entire grading system can be found in many pamphlets, books, and stores. It is available to anyone, and can probably be found on line. It is a useful tool for distinguishing
between a good diamond and a great one. The primary difference between the AGS
and the GIA is that the AGS considers the cut of the diamond in it's evaluation
and the GIA does not.
For a set fee the AGS evaluates diamonds. The AGS lab comments on their cut, clarity, carat size and color, among other technical aspects.
They rate cut from 0 - 10. 0 (zero) is the highest or ideal cut diamond. The
color, clarity and carat weight are the same as the GIA. These two highly
respected organizations were established by the same person.
Jewelry Express uses this system as a reference point. We state the approximate clarity and color of stones used in our jewelry so that our potential customers will have a basis of comparison to other jewelry of similar price.
Our diamond list are all certified AGS stones. This is so the consumer
can buy with confidence, knowing that the diamonds are evaluated by one
of the highest standards in the world, incorporating one of the most
significant factors in pricing which is cut.
As a general rule we use goods of G to H color in our rings, bracelets, and necklaces. These goods are very white. They show no yellow. As a general rule the goods we put in our jewelry is, for the purposes of comparison according to the GIA's rating system, Slightly Imperfect, either Slightly Imperfect 1 (SI1) or Slightly Imperfect II, (SI2) Both of these grades will show no imperfections to the naked eye and will, under ten power magnification reveal only small flaws .
Sometimes we make special pieces to different standards. We indicate these pieces and the quality of stones used.
You should know that most diamonds sold in this country are off color and of poorer quality than the jewelry manufactured by Jewelry Express.
You should also realize that when a stone is referred to as perfect (according to the definition of the
AGS and the GIA,) that stone is not really "perfect." It only appears perfect under ten power magnification. Since diamonds occur in nature, and nothing in nature is perfect, by their very nature diamonds are "imperfect." The closer they are scrutinized, the more they reveal their imperfections.
So, while grading systems serve an invaluable service, they should be understood in a larger context.
You are well served by learning a little about grading and then using common sense when making purchases. Nobody "gives away" fine jewelry, or sells it at "50% below" its intrinsic value, in spite of ads to the contrary. Gold, precious stones, and even semi precious stones have a bottom price in the marketplace, just like money.
And now for a suggestion.
The best advertisement for any manufacturer is a satisfied customer. Click on the
link for comments of a number of our customers and their e-mail addresses. Their comments tell you more than we could about the quality of our work, its' value and the straightforward way we have of offering it to you.
If you are interested in seeing what our customers have said about us
click on Customer Testimonials toward the bottom of the Front
Page then link back here to look at our diamond lists by selecting
the Diamond Picture on the front page.
The staff at JewelryExpress.Net